Making a song heard with the eyes.

The "İnanıyorum" music video holds a special place in my portfolio: on this one I wasn't behind the camera — I was in the director's chair. Turning the tension in Berat Toksöz's (Bero) voice into image demanded tempo as much as framing, emotional control as much as light.

Directing: the photographer's extension

What you tell in a single frame in photography must stretch across forty seconds of feeling in a music video. The language we built for "İnanıyorum" was simple: few locations, dense atmosphere, cuts on the song's pulse. Every decision on set — the density of the smoke, the colour of the light, the angle Bero enters the frame — tied back to the song's emotion.

The cover shoot

As the video wrapped, we shot the cover photographs in the same atmosphere: the single cover, social media assets and press frames. we always recommend this on music projects — a cover shot while the video set's light and art direction are still standing always looks more whole than one produced later in a studio.

A music video is the song listened to with the eyes — the director's job is to accompany the melody with image.

The backstage frames are on this page too: the set as it really was, the lights being built, the moments in between. Showing the kitchen of a music project is as valuable as showing its stage.