From another century, into today's city.

ProjectErdi — Personal Style Series
FieldFashion / Editorial
ScopePhotography + Curation
Year2023

Some projects start with a brief, others with a conversation. Working with Erdi was the second kind: a wardrobe built with singular taste, carrying period tailoring into today's street — and a friendship that said "let's photograph this properly." The resulting series is one of the most distinctive fashion works in my portfolio.

Concept: period soul, today's city

Erdi's style carries a ready-made story: the flat cap, the tie pin, high-waisted trousers, a leather case — the tailoring discipline of the early twentieth century. Instead of turning that spirit into costume drama, we placed it in today's city: arcades, old bars, brutalist concrete, game-hall neon. The tension comes exactly from that contrast — the clothes from another century, the city from now.

Light and texture

Two light languages alternated through the series: hard, graphic shadows in daylight (with concrete and columns), and the honey warmth of bar bulbs indoors. Since fabric texture is the star of this work, detail frames entered the series with equal weight — the tie pattern, the belt buckle, the rings, a cuff meeting a tattoo.

Great personal style is a ready-made story; the photographer's job is to stage it without breaking it.

Curation

The shoot produced over a hundred and fifty strong frames; the selection on this page eliminates repetition and carries the strongest moment of each scene. An editorial series isn't ten variations of the same frame — it's ten separate sentences. Curation takes as much labour as the shoot itself.

Erdi's design world keeps growing; this series is the first volume of an archive that will grow with it.

Frames

Erdi — photography 1 Erdi — photography 2 Erdi — photography 3 Erdi — photography 4 Erdi — photography 5 Erdi — photography 6 Erdi — photography 7 Erdi — photography 8 Erdi — photography 9 Erdi — photography 10 Erdi — photography 11 Erdi — photography 12 Erdi — photography 13 Erdi — photography 14 Erdi — photography 15 Erdi — photography 16 Erdi — photography 17 Erdi — photography 18 Erdi — photography 19 Erdi — photography 20 Erdi — photography 21 Erdi — photography 22 Erdi — photography 23 Erdi — photography 24 Erdi — photography 25 Erdi — photography 26 Erdi — photography 27 Erdi — photography 28 Erdi — photography 29 Erdi — photography 30 Erdi — photography 31 Erdi — photography 32 Erdi — photography 33 Erdi — photography 34 Erdi — photography 35 Erdi — photography 36 Erdi — photography 37 Erdi — photography 38 Erdi — photography 39 Erdi — photography 40 Erdi — photography 41 Erdi — photography 42 Erdi — photography 43 Erdi — photography 44 Erdi — photography 45 Erdi — photography 46 Erdi — photography 47 Erdi — photography 48 Erdi — photography 49 Erdi — photography 50 Erdi — photography 51 Erdi — photography 52 Erdi — photography 53 Erdi — photography 54 Erdi — photography 55 Erdi — photography 56 Erdi — photography 57 Erdi — photography 58 Erdi — photography 59 Erdi — photography 60 Erdi — photography 61 Erdi — photography 62 Erdi — photography 63

Let's create for your brand too.

A campaign, a menu shoot or a full brand identity — tell me about your project and I'll reply within 24 hours.

Get in Touch