Some projects start with a brief, others with a conversation. Working with Erdi was the second kind: a wardrobe built with singular taste, carrying period tailoring into today's street — and a friendship that said "let's photograph this properly." The resulting series is one of the most distinctive fashion works in my portfolio.
Erdi's style carries a ready-made story: the flat cap, the tie pin, high-waisted trousers, a leather case — the tailoring discipline of the early twentieth century. Instead of turning that spirit into costume drama, we placed it in today's city: arcades, old bars, brutalist concrete, game-hall neon. The tension comes exactly from that contrast — the clothes from another century, the city from now.
Two light languages alternated through the series: hard, graphic shadows in daylight (with concrete and columns), and the honey warmth of bar bulbs indoors. Since fabric texture is the star of this work, detail frames entered the series with equal weight — the tie pattern, the belt buckle, the rings, a cuff meeting a tattoo.
Great personal style is a ready-made story; the photographer's job is to stage it without breaking it.
The shoot produced over a hundred and fifty strong frames; the selection on this page eliminates repetition and carries the strongest moment of each scene. An editorial series isn't ten variations of the same frame — it's ten separate sentences. Curation takes as much labour as the shoot itself.
Erdi's design world keeps growing; this series is the first volume of an archive that will grow with it.

A campaign, a menu shoot or a full brand identity — tell me about your project and I'll reply within 24 hours.
Get in Touch